Foundations of Marketing (9th Edition) – Pride/Ferrell – PDF

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Foundations of Marketing (9th Edition) – Pride/Ferrell – PDF

Get the knowledge you need to tackle all aspects of marketing practice with the latest edition of Pride/Ferrell’s Foundations of Marketing 9th Edition (PDF). This book combines the fundamentals of marketing with discussions on the newest and emerging topics and trends that are shaping the field of marketing today. Explore the role of market research and analytics, as well as the impact of artificial intelligence on marketing decisions. Additionally, this Ninth Edition introduces you to digital marketing, ethics, globalization, social media, and marketing technology interfaces. Engaging visuals, real-life case studies, up-to-date content, and captivating videos help reinforce the importance of what you learn and guide you in applying marketing principles in today’s fast-paced business environment.

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Additional ISBNs for Foundations of Marketing, 9th Edition: 978-0357129463, 035712944X, 0357446909, 0357709985, 978-0357129494, 978-0357129487, 978-0357129449, 978-0357446904, 978-0357709986, 9780357129449, 9780357446904, 9780357709986

NOTE: This product includes only the ebook Foundations of Marketing 9E in PDF format. Access codes are not included.