Designing and Conducting Survey Research: A Comprehensive Guide (4th Edition) – eBook PDF

Description

Designing and Conducting Survey Research: A Comprehensive Guide (4th Edition) – eBook PDF

The industry-standard guide, revised with new ideas and SPSS analysis techniques

Designing and Conducting Survey Research: A Comprehensive Guide, 4th Edition, (PDF) is the industry standard resource that includes all major elements of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The ebook provides practical, actionable direction on constructing the instrument, administrating the process, and evaluating and reporting the results, offering extensive examples and worksheets that show the appropriate use of survey and data techniques. By explaining complex statistical concepts and modern analysis methods, this ebook enables readers to conduct a survey research project from the first focus concept to the final report.

Nonprofit and public managers with survey research responsibilities need to stay up-to-date on the latest techniques, methods, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research 4e is a comprehensive resource, answering the “why”, “what”, and “how” every step of the way, and offering the latest information about technological advancements in data analysis. The updated 4e contains step-by-step SPSS data entry and analysis procedures, in addition to SPSS examples throughout the text, using real data sets from real-world lessons. Other new information includes topics like:

• Nonresponse error/bias
• Ethical concerns and special populations
• Cell phone samples in telephone surveys
• Subsample screening and complex skip patterns

The fourth edition also includes new information on the growing importance of focus groups and places a special focus on data quality including size and variability. Those who apply survey research methods will find that Designing and Conducting Survey Research includes all the information needed to better design, conduct, and evaluate a more effective survey.

NOTE: The product only includes the ebook Designing and Conducting Survey Research 4th Edition in PDF. No access codes are included.