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Description
Essentials of Services Marketing (4th Edition) – PDF
The Essentials of Services Marketing textbook is now in its 4th edition and is suitable for undergraduate courses in services marketing. This book recognizes the increasing importance of marketing and management skills as economies shift towards services. It incorporates the latest academic and managerial thinking and presents cutting-edge service concepts.
This edition is specifically designed for Canadian students and offers a concise introduction to key topics in this field. It places marketing issues within a broader context of general management and demonstrates the links between marketing, information technology, operations, and human resources functions in service firms.
The ISBN numbers for this edition are 978-1292425160 and 978-1292425191. Please note that all prices are in US dollars. It’s important to mention that this product includes the Essentials of Services Marketing, 4th Edition eBook in PDF format only and does not include any access codes.
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