Wyllie’s Treatment of Epilepsy: Principles and Practice 6th Edition, ISBN-13: 978-1451191523 
Writing Case Reports: A Practical Guide from Conception through Publication, ISBN-13: 978-3319419008 
Workbook for Diagnostic Medical Sonography: The Vascular System 2nd Edition, ISBN-13: 978-1496385635 
Solid State Chemistry and its Applications 2nd Edition, ISBN-13: 978-1119942948 
3D Virtual Treatment Planning of Orthognathic Surgery Gwen Swennen, ISBN-13: 978-3662473887 
The Practice of Professional Consulting 1st Edition, ISBN-13: 978-1118241844 
The Practice of Adaptive Leadership Ronald Heifetz, ISBN-13: 978-1422105764 
Strength in Numbers: The Rising of Academic Statistics Departments in the U. S., ISBN-13: 978-1461436485 
Working Through Conflict 9th Edition Joseph P. Folger, ISBN-13: 978-0367461478 
Spectral Theory: Basic Concepts and Applications by David Borthwick, ISBN-13: 978-3030380014 
Tomorrow’s Chemistry Today Edited Bruno Pignataro, ISBN-13: 978-3527326235 
Guyton and Hall Textbook of Medical Physiology (13th Edition) – eBook 
Abnormal Psychology 9th Edition Thomas Oltmanns, ISBN-13: 978-0134899053 
Project Management: The Managerial Process (7th Edition) – eBook 
Abnormal Psychology: A Scientist-Practitioner Approach 4th Edition Deborah C. Beidel, ISBN-13: 978-0134238883 
Leadership: Theory and Practice (7th Edition) – eBook 
The History of Mathematics: An Introduction 7th Edition, ISBN-13: 978-0073383156 
Psychology in Action (12th Edition) – eBook 
Transportation: A Global Supply Chain Perspective 9th Edition, ISBN-13: 978-1337406642 
Monitoring the Nervous System for Anesthesiologists and Other Health Care Professionals 2nd Edition 
Elementary Statistics Using Excel (6th Edition) – eBook 
Description
Ethics In Marketing: International Cases And Perspectives (2nd Edition) – eBook PDF
Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain.
Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling practices, counterfeiting, product safety, exploitative advertising, apparent bribery, and channel conflict that companies face across the world. A hallmark of this ebook is its international dimension along with high-profile case studies that present situations in European, North American, Indian, Chinese, and South American companies. Well-known multinationals like Coca-Cola, VISA, Facebook, and Zara are featured. This 2nd edition of Ethics In Marketing: International Cases And Perspectives has been comprehensively updated and includes new international cases from globally known organizations on gift-giving, sustainability, multiculturalism, retail practices, sweatshop labor, and sports sponsorship.
This exceptional case ebook provides college students with a global perspective on ethics in marketing and can be used in a free-standing course on marketing and society or marketing ethics or it can be used as a supplement for other marketing classes.
NOTE: The product only includes the ebook, Ethics in Marketing, 2nd Edition, in PDF. No access codes are included.
Reviews
There are no reviews yet.